R9, It's Not All Work ... Actually, It Is Even When It's Not

So a movie, that's a thought buzzing around the head - what we're attempting to do is change behaviour and the way the I, +Ed Strafford and +Nigel Chang generally work is with words. Now, words are fine but if we wanna get inside people's hearts (this is change after all) we need to do different. Especially when we come to tell our story.

And to that end we talked, "How" with the R9 crew and +Sophie Buergin pointed us to many examples. And this is also her - enjoy:

First snippets of the swiss surf documentary I WANNA SURF from I Wanna Surf! on Vimeo.